Presented by Pierre Callies
Faculty member in Business, Normandale Community College
12-12:50
Room C1016
Abstract: Marketing management courses tell us that "location" is primordial to be successful. Yet, how many companies actually select their retail locations scientifically? How many companies know where their clients come from? How many companies know what route their clients utilize to shop at their
location? How many companies know the areas of influence of their retail stores? Very few! So, they often fail to maximize sales, because so many clients will not come as their retail location is not convenient.
Today, with the power of Information Technologies combined with research, it is possible to know exactly what customer behavior is. GIS gives everybody precise maps of what is going on! That is because a small drawing is worth a thousand words. Statistics that only renders numbers can now be displayed in ways that enlarges and enriches the business picture.
It will be discussed how GIS is used in making business decisions. Not only will maps be presented, but also tools that help at all levels of business and management that they can improve services and increase return on investment by cutting cost down.
Speaker Bio: A native from France with an M.B.A. from the Carlson School of Management, Pierre is working toward a Ph.D. in Geography Information Decision Systems and Economics. He believes that the next business frontier is about the sound management of geographic resource. Pierre also teaches business courses at Normandale Community College
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